Influencers is a short documentary film about what influence is and what it means to be an influencer in today’s society. By definition, influence is the ability to impact other people’s behavior, character, and feeling towards a certain issue. Whether it be through art, music, fashion, or sports, influence can be found anywhere. Influencers become influencers because they identify what they like and spread it; they know there is no right or wrong when it comes to taste. Influencers are influenced by everything that is around them and are aware of their surroundings. They are the curious ones who can recognize the next new thing and popularize it.
“Come with a Story and Leave with Another” is a wonderful print ad series by a Bogotá, Columbia-based advertising agency named Lowe-SSP3. The series are meant to illustrate a book exchange that Colsubidio’s libraries provide, featuring paper crafted silhouettes of iconic storybook characters such as Little Red Riding Hood, Harry Potter, and Snow White. At first glance, you may only see one character in each of the posters but if you look closely, there are other characters hidden within the image. Lowe-SSP3 creatively showcased the point of a book exchange — for customers to come in with a story and leave with another — with simplicity and elegance.
Tonight I had the pleasure of hearing Guy Kawasaki speak at the University of Oregon. Guy Kawasaki is the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at an angel investor matchmaking service named Garage Technology Ventures. He is the previous chief evangelist of Apple and an author of ten books including Enchantment, a New York Times best seller.
For hungry Vancouverites driving at night, McDonald’s created a reflective billboard that only shines at night when illuminated by headlights. Cosette, a Vancouver, CA based advertising agency, created this creative billboard to remind viewers that McDonald’s is open 24 hours. Targeting customers looking for a fast meal on the go at night, the billboard appears blank with no message in daylight; however, once it turns dark, the phrase “Open all night” along with the iconic golden arches are revealed when a car’s headlights hits the billboard.
L’Univers de Chocolat, a French confectionary company in Sao Paolo, Brazil, hired a Japanese advertising agency named Dentsu to come up with a campaign for their new line of whiskey-infused chocolates. The campaign featured photographs of what appear to be drunk toddlers recovering from a crazy night out. The “Funny Baby” campaign won the creative directors, Felipe Cama and Alexandra Lucas, a Gold Outdoor Lion at the Cannes National Advertising Festival in 2010.
Advertising is a powerful force that has the ability to shape our attitudes, thoughts, and consumer preferences. A distinguished form of advertisement that is designed to promote public interest is public service announcements (PSAs). PSAs are broadcasted to media outlets without charge and have one objective in mind: To raise awareness in order to change attitudes and behaviors towards a certain issue.
The most memorable designs are simple. Minimalistic designs are effective because the consumer is not overwhelmed by the amount of details. Think about the logos you have come across in the past — which ones do you instantly think of? I personally think of Apple, Nike, and McDonalds because all of these companies use clean and simple logos. Apple uses an apple, Nike uses a swoosh, and McDonalds uses the golden arches. Paul Rand, best known for designing logos for IBM, UPS, and ABC stated, “The trademark should embody in the simplest form the essential characteristics of the product or institution being advertised.”
My first emotional connection I had with a brand was Audi. It was back in 2000 when I was only eight-years-old; I remember seeing a beautiful silver car zoom past me. I was flabbergasted by the beauty of this car and followed it with my eyes until it faded into the traffic. All I could see in the midst of a busy intersection in Singapore were four silver circles intertwined and the letters, TT. I eagerly asked my father what kind of car that was and he murmured the words, “Audi TT.” Ever since then I have always wanted to own an Audi.
Death of an Image is a series of photographs shot and created by Andrea Galvani. Andrea Galvani is an Italian photographer that currently resides in Brooklyn, New York. I was first introduced to his work through a blogging platform named Tumblr where a blogger I follow posted two of Galvani’s works. The two works consisted of two horses with their heads replaced by a circle of balloons.
Hello! Thank you for visiting my website and welcome to my blog. For those of you who don’t know me, I am a Sophomore at the University of Oregon majoring in Advertising and minoring in Business Administration and Multimedia. I chose to get into advertising because I love art and all good advertising is a great work of art. Art is an important element in successful brand management because it defines and delivers the brand to the public. My other passion lies with technology. I am an avid TechCrunch, Gizmodo, and Wired reader. If I had all the money in the world I would get my hands on the newest gadgets in the market.