2012 April 23

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McDonald’s Reflective Billboard Only Visible at Night

Posted by | advertising | No Comments

For hungry Vancouverites driving at night, McDonald’s created a reflective billboard that only shines at night when illuminated by headlights. Cosette, a Vancouver, CA based advertising agency, created this creative billboard to remind viewers that McDonald’s is open 24 hours. Targeting customers looking for a fast meal on the go at night, the billboard appears blank with no message in daylight; however, once it turns dark, the phrase “Open all night” along with the iconic golden arches are revealed when a car’s headlights hits the billboard.

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