2012 May 03

67-100-starbucks

Brand Spirit

Posted by | advertising | No Comments

Brand Spirit is a project conceived by Andrew Miller, a strategist for the Carbone Smolan Agency, where he paints one branded object white every day for 100 days. Each object has to be less than $10 and can be something he owns, finds, or receives as a gift. Miller states that by “removing all visual branding [you] reduce the object to its purest form.” Without any branding attached to the object, are individuals more or less inclined to buy that object? Does it make a difference that these objects don’t have any brands attached to them? What do you think?

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