2012 May 13

The Most Valuable Brands in the World

Posted by | advertising, technology | No Comments

WPP, the world’s largest communications services group, recently came out with their BrandZ Top 100 Most Valuable Global Brands 2012 list. BrandZ is a database run by WPP and they collect raw data about brands every year by interviewing consumers and brand professionals. The database holds over “60,000 brand results in over 200 categories including consumer packaged goods, retail/e-commerce brands, long purchase cycle brands, service, and corporate.” The data is reliable for all the opinions gathered in the database are of those from people who know each of the categories very well.

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