The second prompt for the idea book is to draw everything you buy in a day. Our lives are filled with consumption, ranging from buying coffee at Starbucks or shopping for a little black dress for the party you’re attending next weekend. There is a reasoning behind everything we buy and each product we consume has a story. The prompt is derived from a book named Obsessive Consumption: What Did You Buy Today?, which also turned into a blog named Obsessive Consumption. The author, Kate Bingaman Burt, is an illustrator living in Portland, Oregon and has been drawing something she has bought everyday since February 5th, 2006. By drawing what you buy, you become aware of how much you are spending. To be mindful about how you spend your money is a good lesson because it teaches you to be more conscious of your consumption.
Anderson Design Group is an graphic design firm based in Nashville, Tennesee. The founder, Joel Anderson, and his team of designers have been designing for clients such as National Geographic, Golden Books, Universal Studios, Capitol Records and DreamWorks since 1993. Art & Soul of America is a home and office decor print the Anderson Design Group have illustrated and gained wide recognition for. The retro-feel posters of the American cities touch any vintage lovers heart and the great use of typography creates a modern feel.
Brand Spirit is a project conceived by Andrew Miller, a strategist for the Carbone Smolan Agency, where he paints one branded object white every day for 100 days. Each object has to be less than $10 and can be something he owns, finds, or receives as a gift. Miller states that by “removing all visual branding [you] reduce the object to its purest form.” Without any branding attached to the object, are individuals more or less inclined to buy that object? Does it make a difference that these objects don’t have any brands attached to them? What do you think?
The first prompt for the idea book is to describe our creative process. First and foremost, I have to be inspired by something in order to start anything. I browse through various websites (both design-specific and non-design-specific), walk around campus, and talk with friends to get inspiration. Once I found my inspiration, I take a piece of paper and plan exactly what I want to accomplish digitally. I look at Pantone and Colourlovers to find colors and palettes that work for my idea and execute my idea by designing it on any of the Adobe Creative Suite products. I usually use Photoshop, InDesign, and Illustrator for all of my assignments. To me, execution is the most important process of my creative process. Even if you have a good idea, it doesn’t mean anything if it doesn’t look good.
One of the assignments for my Journalism 456 class, The Creative Strategist, is to keep up with an idea book. An idea book is a way to unleash your inner creativity by drawing your thoughts and inspirations. For my cover, I decided to use a washi paper that I found at the University of Oregon Duck Store. I instantly fell in love with the color and the design and knew I had to use it. I especially love the gold detailing and interesting use of the rectangular shapes. The cover is the first thing people see when looking at a book. The cover is the segway into the rest of my idea book so I wanted to make it special and stand out from the others. As the title, I used my logo with my initials and made it my own.