2014 April 27


Mary Kay UI Design

Posted by | advertising | No Comments

One thing that I wanted to do during the AAF National Student Advertising Competition for Mary Kay was to create a mobile application that connect millenials and Mary Kay Independent Beauty Consultants. The average age of Mary Kay Independent Beauty Consultants is 42, which creates a large barrier for millenials to become interested in the Mary Kay brand. In order to bridge that gap, I felt that an application with interactive features (that millenials like) would be an effective way to get millenials to think about Mary Kay as an option for their beauty needs. Above is a rough mock up of a Mary Kay UI design that I have in mind.

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