Cappadocia Hot Air Balloon Festival is a fictional festival that I came up with for my J459 class, Branding + Content, at the University of Oregon. I took a trip to Cappadocia, Turkey two summers ago and one of my best memories there was a hot air balloon ride that I took at 6 am in the morning. Seeing the sunrise and looking at surreal rock formations from above was one of the most breathtaking experiences of my life. I want to share that experience in Cappadocia and create more tourism in the area; therefore, I came up with the Cappadocia Hot Air Balloon Festival. It will take place on August 25th, 2013, (and hopefully every year from then) from 6 am to 9 pm.