Cappadocia Hot Air Balloon Festival is a fictional festival that I came up with for my J459 class, Branding + Content, at the University of Oregon. I took a trip to Cappadocia, Turkey two summers ago and one of my best memories there was a hot air balloon ride that I took at 6 am in the morning.
Last weekend I had the chance to visit Portland, Oregon for a fun day in the city. Oregon is famous for a couple things — lush green trees, delicious Pinot Noir and the University of Oregon football team. However, the most famous and also infamous aspect of Oregon is its rain. During the months of October to May, the downpour of rain in Oregon is constant and unbearable. Wearing a rain jacket and rain boots underneath your umbrella does not guarantee you getting to class dry. There were many occasions where I contemplated curling up in my blanket and not go to class because the weather was disastrous outside. But in the summertime, Oregon is hot, sunny and absolutely gorgeous. The sun radiates its heat across the state and daytime temperatures get up to 95°F. To bask in the warm sunshine, my boyfriend and his brothers and I decided to walk around the Nob Hill district in Portland and we came across a charming ice cream shop named Salt & Straw.
I am going to live in New York City at least once in my life. I want to stroll through Central Park with my daily morning coffee-to-go, stop by a local bagel shop and grab a plain bagel with fresh salmon, silky cream cheese, and sour capers, and hop on the busy subway to go to work. Ideally, I would be working as a designer at a well-respected advertising agency coming up with innovative designs to ‘woo’ my clients. I don’t think this dream is far-fetched and I will make it happen. I have the drive, tools, and skills that I need to land that job and live that lifestyle that I always envisioned myself having.
WPP, the world’s largest communications services group, recently came out with their BrandZ Top 100 Most Valuable Global Brands 2012 list. BrandZ is a database run by WPP and they collect raw data about brands every year by interviewing consumers and brand professionals. The database holds over “60,000 brand results in over 200 categories including consumer packaged goods, retail/e-commerce brands, long purchase cycle brands, service, and corporate.” The data is reliable for all the opinions gathered in the database are of those from people who know each of the categories very well.
Steve Aoki is the founder of Dim Mak Records, a record label that have launched careers for acts such as Bloc Party and Dada Life. He’s worked as a producer for many years but recently stepped into the limelight himself as an electronic dance music DJ. Aoki gained popularity when he released his debut mix album, Pillowface and His Airplane Chronicles in January 2008. The electronic dance music scene embraced his music, style, and energetic presence at shows. He then created an Essential Mix that aired on BBC Radio 1 in August 2008, which solidified his career as a DJ.
Inspireous is a project conceived by my team, Kelsey Dettman, Megan Russell, and I for my Journalism 456 class, The Creative Strategist, at the University of Oregon. Our project is based off the concept that inspiration is all around us and can be found anywhere in any shape or form. What inspires each individual is unique to that individual but the outcome is the same for everyone; it provides a moment of clarity that makes you see something in a different way. Using Twitter as a platform, our team hopes that Inspireous can be thought of as an outlet for individuals to share what inspires them. The submissions will go into a book and will be presented to the rest of our class at the end of the school term.
In the previous post, I focused on Patrick Seymour’s use of line variation to create fantastic character designs. In this post, I will focus on Seymour’s typography creations. It was only normal that Seymour created his own typography for he has a keen eye for detail when it comes to lines and symmetry. In typography, line length, thickness, and spacing matters. Seymour created these wonderful fonts using his skill in line art.
Brands are everywhere. For most people, it is a familiar part of our daily lives. There are several million brands out there but only a few have set themselves apart from the others. These brands are considered iconic. Iconic brands are more than just a company that provides a product or service — they share its consumers values and aspirations and create an unforgettable experience to those who come in contact with the brand. All iconic brands start with a great logo that embodies the brand’s personality by following the fundamental elements of design. The phrase “don’t judge a book by its cover” does not apply to branding because brands with powerful visual cues stand out from the others.
The second prompt for the idea book is to draw everything you buy in a day. Our lives are filled with consumption, ranging from buying coffee at Starbucks or shopping for a little black dress for the party you’re attending next weekend. There is a reasoning behind everything we buy and each product we consume has a story. The prompt is derived from a book named Obsessive Consumption: What Did You Buy Today?, which also turned into a blog named Obsessive Consumption. The author, Kate Bingaman Burt, is an illustrator living in Portland, Oregon and has been drawing something she has bought everyday since February 5th, 2006. By drawing what you buy, you become aware of how much you are spending. To be mindful about how you spend your money is a good lesson because it teaches you to be more conscious of your consumption.
Brand Spirit is a project conceived by Andrew Miller, a strategist for the Carbone Smolan Agency, where he paints one branded object white every day for 100 days. Each object has to be less than $10 and can be something he owns, finds, or receives as a gift. Miller states that by “removing all visual branding [you] reduce the object to its purest form.” Without any branding attached to the object, are individuals more or less inclined to buy that object? Does it make a difference that these objects don’t have any brands attached to them? What do you think?