This year, I’ve been doing a lot of print design through my work as a student at the University of Oregon, Graphic Designer at Design and Editing Services, and Web Communications Assistant at the Lundquist College of Business. However, within this year, I have been given various opportunities to work with GIFs and animation. Working with movement is very different from working on print materials. You have to think about timing and sequencing, which is not something you come across when designing for print. Here are two examples — one GIF and one animation — from these past couple of months that I have created.
I am a huge technology enthusiast. Some may call it geeky but it is a huge passion of mine. I browse through Wired, TechCrunch, and Gizmodo on a daily basis to stay updated on new technology trends and products. Today, I came across an article on Gizmodo stating that Facebook is testing a new profile look… again. If you have a Facebook, you are aware that Facebook switched the design of its standard profile to a timeline where it represents a visual history of your entire life. Many embraced it but there were also many that did not like the change and wanted to revert to the original iconic Facebook profile. I am one of those who embraced the change and switched my profile to a timeline during its beta testing days using the developer tool. Now, they are changing the Facebook profile again. It is not as drastic of a change in comparison to the switch to the timeline but there are a few changes.
Alexis Marcou is an illustrator doing freelance work for clients such as Cisco, Hewlett Packard, and Nike. In this post, I am focusing on Marcou’s work for Hewlett Packard, where he created three desktop backgrounds for their brand new 2012 notebooks. The backgrounds had to reflect elements of earth, fire, and water. In his notes, it states that Hewlett Packard wanted a light, faded, and minimal design for the backgrounds. Marcou responded to their request perfectly by creating illustrations that showcase his famous multi-layered approach, where he creates a simple yet visually complex design.
WPP, the world’s largest communications services group, recently came out with their BrandZ Top 100 Most Valuable Global Brands 2012 list. BrandZ is a database run by WPP and they collect raw data about brands every year by interviewing consumers and brand professionals. The database holds over “60,000 brand results in over 200 categories including consumer packaged goods, retail/e-commerce brands, long purchase cycle brands, service, and corporate.” The data is reliable for all the opinions gathered in the database are of those from people who know each of the categories very well.
Tonight I had the pleasure of hearing Guy Kawasaki speak at the University of Oregon. Guy Kawasaki is the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at an angel investor matchmaking service named Garage Technology Ventures. He is the previous chief evangelist of Apple and an author of ten books including Enchantment, a New York Times best seller.
The most memorable designs are simple. Minimalistic designs are effective because the consumer is not overwhelmed by the amount of details. Think about the logos you have come across in the past — which ones do you instantly think of? I personally think of Apple, Nike, and McDonalds because all of these companies use clean and simple logos. Apple uses an apple, Nike uses a swoosh, and McDonalds uses the golden arches. Paul Rand, best known for designing logos for IBM, UPS, and ABC stated, “The trademark should embody in the simplest form the essential characteristics of the product or institution being advertised.”
Hello! Thank you for visiting my website and welcome to my blog. For those of you who don’t know me, I am a Sophomore at the University of Oregon majoring in Advertising and minoring in Business Administration and Multimedia. I chose to get into advertising because I love art and all good advertising is a great work of art. Art is an important element in successful brand management because it defines and delivers the brand to the public. My other passion lies with technology. I am an avid TechCrunch, Gizmodo, and Wired reader. If I had all the money in the world I would get my hands on the newest gadgets in the market.