“Come with a Story and Leave with Another” is a wonderful print ad series by a Bogotá, Columbia-based advertising agency named Lowe-SSP3. The series are meant to illustrate a book exchange that Colsubidio’s libraries provide, featuring paper crafted silhouettes of iconic storybook characters such as Little Red Riding Hood, Harry Potter, and Snow White. At first glance, you may only see one character in each of the posters but if you look closely, there are other characters hidden within the image. Lowe-SSP3 creatively showcased the point of a book exchange — for customers to come in with a story and leave with another — with simplicity and elegance.
Many think minimalistic posters are an attempt to do the least amount of work but that couldn’t be farther from the truth. Looking at each of these posters, there are many layers and depth to each of the images. The hidden characters are strategically placed and there are no excess gimmicky advertising or design features. The posters delivers a clear and concise message, which cleverly targets its audience.
Can you spot the hidden characters within each of the following images? The answers will be at the end of this post.
From top to bottom: Little Red Riding Hood and Moby Dick, Harry Potter and Troy, Snow White and Sherlock Holmes.