As a part of my job at the Lundquist College of Business, I design many of the publication materials. This week, I designed the US Bank proposal for the University of Oregon’s new Hatfield-Dowlin Complex. This is the first time I’ve done any work for the athletic department and am really excited with the way it turned out.
When designing the proposal, I wanted to keep both the Athletic and the Lundquist College of Business brand in mind. Therefore, I used the Oregon Athletics colors while using the official Lundquist College of Business typography, Akzidenz-Grotesk. I felt like I created a happy medium for the business school and the athletic department.
Photoshopping this photo was my favorite part about designing the proposal. Can you tell the difference?:
All photos courtesy of the University of Oregon Athletic Department.