Making Brands Iconic Through Design

Posted by | May 06, 2012 | advertising | No Comments

Brands are everywhere. For most people, it is a familiar part of our daily lives. There are several million brands out there but only a few have set themselves apart from the others. These brands are considered iconic. Iconic brands are more than just a company that provides a product or service — they share its consumers values and aspirations and create an unforgettable experience to those who come in contact with the brand. All iconic brands start with a great logo that embodies the brand’s personality by following the fundamental elements of design. The phrase “don’t judge a book by its cover” does not apply to branding because brands with powerful visual cues stand out from the others.

Fundamental elements of designs includes:

  • Lines
  • Color
  • Composition
  • Patterns
  • Typeface
A great logo creates harmony and elegance by using the fundamental elements of design effectively. They create a clear and consistent emotional connection with its logo to their product and service.


To learn more about how fundamental elements of design affect branding, watch this video.

- Hana Kelley

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