XRP Community Night
Role: Creative Direction and Designer
Partners: Fabian Ruehle and Alice Quan
Production: Jason Singleton
Video: FWI Media
Company: Ripple
About the Project
XRP Community Night was an exclusive industry gathering to celebrate the progress and revolutionary nature of the XRP Ledger and XRP. This VIP gathering, featuring special guest Snoop Dogg, brought together leaders and innovators in the space to celebrate our progress and set the stage for the future.
Watch recap video of the event by FWI Media.
Concept
With the birth of the Internet, we live in a digital world that knows no physical borders. The X in XRP stands for country agnostic and the digital asset transcends borders by bridging many different currencies worldwide in real-time. Building on that idea, I was responsible for coming up with the theme of No Borders, which we utilized as a theme in our visual and environmental designs.
Visual Design
Fabian and I put together a mood board with images that feels limitless to relate back to the theme. I then executed on creating the visual assets for the event using the mood board as a reference.
“No Borders” mood board.
Promotional image for XRP Community Night featuring Snoop Dogg used across all social media channels.
Hanging posters hung on the ramp of the event space.
Poster created for the event.
T-shirt for Ripple employees.
Swag items.
Environmental Design
Through the use of lights and mirrors, we converted one of New York City’s most iconic industrial warehouses into a space that feels infinite with no limits or boundaries.
Watch video walk through of the production design by Jason Singleton.
Fabrication by Jason Singleton.
Fabrication by Jason Singleton.
Event Photography
A few select photos from the event.
“Your creative vision and sharp execution made XRP Community Night a wild success. Your work does so much more than make Ripple “look” good; it creates impressive, positive, memorable experiences for customers and other VIPs with our brand. It’s a super valuable contribution to Ripple’s success.”