XRPL

About the Project

The XRP Ledger (XRPL) is a decentralized and public blockchain. We were approached by the XRP Ledger Foundation, an independent non-profit entity which works to support development and usage of the XRP Ledger, to further develop their branding and reposition XRPL.org as an intuitive resource that is geared towards the developer audience.

Strategy

Our goal was to attract, develop and nurture a healthy developer community for XRPL. Building on the existing foundation, we enhanced the brand and restructured XRPL.org as the central hub for developers, offering all necessary resources to develop on the ledger and facilitating engagement within the XRPL developer community. This involved producing a series of 10 video tutorials, revamping the website design, crafting comprehensive documentation, and establishing brand guidelines to ensure consistent representation of the XRPL brand across various platforms.

Team behind
the effort

Web & BRAND

Kiley Hertel
Hana Kelley
Ally Satterfield
Calvin Jhunjhnuwala
Simon Attley

Product DesigN

Christina Chan
Patryk Kopec

Integrated Marketing

Lohren Green
Jess Shen
Polina Polishchuk
Amy Huber

DATA

Shae Wang